Mr. Eight
- 2025
- Mr. Eight Development
Chi siamo
Mr. Eight Development builds boutique residences in Dubai, including on Dubai Islands. Together with the production company Movie Park we made the brand video the developer presented at an exhibition, followed by videos for two of its residences, Villa del Gavi and Villa del Divos. Each one mixes live action with architectural visualisation.
Challenge
Sell homes that did not exist yet. One of the residences was still being designed, and the video had to carry the brand idea of comfort, good looks and living close to nature, and make the scale of the apartments clear.
Approach
The brand video tells the founder story as a dream that started in childhood: Italy in 1988, a boy drawing a treehouse and building it with friends, then Dubai in 2025, a plot of sand, the plans and the building site. It closes on the Mr. Eight mark and the words to be continued.
Brand video
Two residences
In the Villa del Gavi video a family of three moves from an Italian villa to the new residence, which makes the point that the building has roomy layouts and no one-room apartments. We shot the people for real and joined them with architectural visualisation of the building, its terraces and interiors, so viewers can picture themselves inside. The Villa del Divos video shows the residence through its amenities: the pool, the tennis court, the lobby and the sea.
Villa del Gavi
Villa del Divos
Outcome
Videos that help buyers picture themselves in homes that are still being designed and tie them to the brand.
Ambito
- Produzione video
- Motion design
- Presentazione del brand
