Payme Swiss
- Payme Swiss
Chi siamo
Payme Swiss is a Swiss embedded-finance company. It gives corporate and private clients in 32 European countries embedded accounts, payment systems, payment wearables and next-generation cards. We made its identity, its website and a premium 3D brand video.
Challenge
Payme Swiss sells white-label wallets, cards and contactless wearables to other businesses, which hand them on to their own clients: cards, bracelets, key fobs, rings and charms, in materials from leather and wood to precious metals. It needed one identity, one site and one video to present that range.
Approach
We built the identity first, then carried its glass and gradients into the website and into a 3D video that shows the product line one object at a time.
Identità
The identity is built around a sharp, slanted symbol that also works on its own as a brand mark. The style guide sets the logo on white, black and three signature gradients, with PP Neue Montreal as the main typeface and PP Eiko Italic for accents. The brand materials cover ID badges, business cards, a brochure folder, letters, card packaging and email signatures.
Sito web
The website carries the same glass and gradient look. It walks a business through embedded finance and white label, wearable payments, events and access, and high-end personalised solutions, then into case studies and a contact form.
3D brand video
The video shows the product line one object at a time: a phone with floating finance cards, a translucent payment card, a ring, a watch and a secure core, ending on the line "We make complex solutions simple". The imagery on the website comes from the same production.
Ambito
- Branding
- Corporate style guide
- Web design
- Website imagery
- Produzione 3D
- Motion design
