We Sail
- 2020–2021
- We Sail
À propos
We Sail organises yachting trips around the world, trains skippers and rents out boats. We created its brand identity and website and designed a boat booking system.
Challenge
A sailing community needed a brand, a visual style and a website that sells its trips, skipper courses, regattas and charters. A booking system for renting boats followed.
Approach
We built one simple sign that works on a sail and on a tote bag, gave it a second graphic element in a wave of type, and carried both through the website and the booking system.
Identité
The identity is built around a round badge: We Sail set in a circle around a bold W. The palette pairs warm peach and soft periwinkle with white and near-black. A wave of type repeating We Sail, Погнали с нами and Go with us is the second graphic element.
Site web
The site alternates dark and peach sections with wavy edges. It covers yacht trips with a schedule of upcoming voyages, captain training towards an international ISSA licence, corporate and private regattas, yacht charter anywhere in the world, reviews and the community.
Booking system
For renting boats we designed a charter search: pick a country, a start date and a duration, narrow it down by region, marina, type of yacht and mainsail, number of people, toilets and showers, price per week, length and year, and see offers as cards with the price and the deposit.
Outcome
The brand got an identity of its own, and sales and conversion went up.
Périmètre
- Branding
- Logo
- Visual style
- Design web
- Booking system design
