Cifra
- 2020
- Cifra
소개
Cifra is an online accounting app for entrepreneurs: a business account, invoices, documents and tax tasks in one place. We designed the app and the brand, and wrote a guidebook that shows the client's team how to use the identity.
Challenge
The client needed the app designed and a brand built around it, plus a clear guide so the team could work with both.
Approach
We designed the app around the few things an entrepreneur does every week, gave it a calm identity in navy, blue and yellow, and wrote the rules for both into one guidebook.
앱
The home screen shows the business card balance and the three actions entrepreneurs use most: make a transfer, issue an invoice and get a statement. Recent payments sit below. A separate tab lists tasks with deadlines, such as paying quarterly taxes or issuing an electronic signature, with urgent ones marked.
Brand and guidebook
The identity rests on a bold Cifra wordmark set in Proxima Nova, a deep navy and bright blue palette with a warm yellow accent, and Montserrat and Rubik for text inside the app. The guidebook explains how to use all of it: the logo, its proportions and clear space, how not to use it, colours, type, and ready layouts for print ads, web banners in standard sizes, an email signature and a letterhead.
Outcome
The guide helps the client's staff understand how to work with the app and the brand.
범위
- 모바일 앱
- 프로덕트 디자인
- 브랜드 아이덴티티
- Brand book
- Guidebook for the team
- Ad and banner templates
