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Sofia Doors

클라이언트: Sofia Doors

소개

Sofia Doors makes premium interior doors, partitions and their hardware. We rebranded it and built its new website, a web catalog and the printed catalog, the full set of brand materials, and a series of premium CGI videos, including a TV commercial and a video about the new door technology.

Challenge

Sofia wanted a brand that matched the product. The doors are a design object and an engineered opening system at once, and the brand had to show both: the character of the room a door creates, and the technology inside it.

Approach

We started with a promo site, a web catalog and the printed catalog, then rebranded the company and set the new style out in a brand book. The videos carry the same idea as the style: light against a blue sky, and the door itself in focus.

Catalog

The catalog splits the collections into chapters by mood, so choosing a door feels like choosing a story: White sail, Silk road, Sunrises and beaches, Ocean abyss. Each collection gets its own spread with the door set into a picture of sea, sand or sky, followed by every model and finish.

Rebrand

We explored several concepts, then set the new style out in a 2024 brand book: the message Transforming space, a visual code of light against a blue sky, a palette led by digital blue with a red accent, the Apparat typeface, and rules for lighting door renders, photography, banners and outdoor ads.

웹사이트

The new sofiadoors.com follows the brand book: partitions, collections and hidden doors on light blue gradients, with the door renders lit the way the book prescribes.

Videos

The brand reveal introduced the new style, the Solaris and Shoji videos present new collections, and the TV commercial and the technology video focus on the door itself: the profile, the hardware, the way it opens. For the catalog launch we made a short vertical video in which a door opens onto the sea.