Donker
- Dark — Girlfriend Experience
Over ons
Dark is an online dating service. We designed the mobile app and the website: users chat, have video dates and send real gifts. The women on the other side get a mirrored interface for their dates, chats and content, and the team runs everything from an admin platform we designed as well.
Challenge
One service, three sides: the user who looks for a partner, the host who keeps up dates and chats, and the team that runs the platform. Each needed its own interface, and all three work on the same chats, dates and content.
Approach
We gave the service a black and white night city with a single red accent and kept the same look from the app to the website, so the product reads as one place.
App
The app opens on a feed of profile cards with stories on top. A profile shows photos, a short video, an about section and services, with one clear action: chat now. In an empty chat the app suggests first lines and a gift, and the gift catalogue offers real things, such as flowers and perfume.
Website
The website introduces the service: the night city with one red accent, short scenes for sharing dreams and deep connections, and a step-by-step walkthrough of how it works.
Website
Admin platform
The admin platform is built for daily work: a list of conversations, the chat itself with session markers and quick actions, and a side panel with the profile, notes, planned dates and media. A calendar shows confirmed dates across the week.
Scope
- Mobiele app
- Mirrored interface for hosts
- Promo website
- Admin platform
- Motion design
