XBPM
- 2020
- Unitarius
Over ons
An explainer video for XBPM, a platform made by Unitarius. The platform had no interface to show yet, so the whole video is built from geometric shapes: it explains what the platform does and why it helps, without a single real screen.
Challenge
Explain a process platform quickly and clearly when there is no user interface to put on screen.
Approach
We built the video from shapes only. Abstract blocks stand in for forms and screens, which keeps the story on what the platform does. The palette stays dark with neon cyan, violet and magenta, so every shape reads as part of one system.
From process to people
The video moves from a process map in BPMN notation to the data underneath it: XML, JS and JSON blocks lock together like gears. Then it shows the people around the platform, a developer wiring a flow and a team working on the same form, before it multiplies into a grid of screens and closes on the XBPM Designer name.
Scope
- Explainer video
- Shape-based motion design
- Direction
