Bourgeois Bohème
- 2023
- Bourgeois Bohème
O nas
Bourgeois Bohème is a premium European bank and lifestyle service. Its clients get concierge services, their own payment devices, high transaction limits and extra accounts for the money of family members or household staff. We built the whole digital side of the bank: the identity, the website, the client app, the Famex payments platform and the promo videos.
Challenge
The bank needed every digital touchpoint at once, all of it built around its premium positioning: a brand, a website and an app for clients, an internal tool for managing client payments, and videos that show the product to investors, partners and clients.
Approach
We started with the identity and built everything else on it: the client app, the website, Famex, the cards and their packaging, print, social media and three videos. The result is one system from the guidebook to the app screen.
Identyfikacja
The guidebook covers a long and a short brand mark, Bourgeois Bohème and the stacked BOBO, a brand icon, patterns, a core palette of gold, copper and navy with gradients for digital, Gotham with PP Eiko for accents, an imagery system and a tone of voice: "a brand created for BOBOs by BOBOs". It also shows how the brand lands on app screens, presentations, brochures, posts, ads, event pages and stationery.
Client app
Accounts, cards and wearables, additional cardholders, statements and spending statistics, in a dark interface with gold accents that follows the guidebook.
Strona internetowa
The site presents the membership tiers, the assistance team and the travel and lifestyle benefits, with event landing pages for members built in the same system.
BOBO Famex
Famex is the bank's internal system for managing client payments. We designed its interface from scratch: the household overview, family and staff profiles, payment initiation with approvals and the transaction history. Then we turned it into a demo video for partners and clients.
Inside Famex
The household at a glance
The total balance, pending approvals and the latest transactions on one screen.
Family and staff
Every member of the household with their cards and payment devices.
A new payment
Money management starts from a payment form.
Transactions
Every transaction with filters, statuses and reports.
Karta BOBO Gold
An image video to strengthen awareness of the brand and its premium positioning. We designed the card, wrote the concept and the script, set the visual style and produced the whole video. It was shown to the lead investor during the raise and is used to introduce the product to new leads.
App explainer
The first video presented the app and its key advantages, as the main demo of the MVP. We designed the visuals, animated the interfaces and added promo materials around them.
Results
1M+
Total reach of the Gold card promo video
Outcome
The Famex demo helped the bank bring in family offices and raised awareness of the brand. The Gold card video went to the lead investor, brought qualified leads who became paying clients, and gave the best conversion and engagement in the ad campaigns.
Zakres
- Branding
- Aplikacja mobilna
- Projektowanie stron
- Projektowanie produktów
- Cards and packaging
- Print and social media
- Motion design
- Produkcja wideo
