We are a borderless studio — designers, developers and storytellers building joyful products from anywhere
We are a team of designers, developers, managers and analysts — creators, professionals and artists who share common values and common beliefs.
We don't care about time zones
Our team is made of digital nomads and travellers. We're convinced you can't create unique images without studying the world first-hand. We love to get together, but we work from different countries and cities.
We have accumulated experience with good companies, large and small holdings, and startups from around the world — clients in medicine, finance, telecom, industry and real estate. We're always interested in something new.
We make clean and emotional UX/UI design for AR/VR projects
The XR practice runs as WOWlab X Argument — the same team, seven years deep in spatial interfaces.
UX design
Great Design always comes after a great understanding of the user needs.
UI 3D design and animation
An amazing UI can make any AR/VR product, as simple as Google or AirBnb.
Research and development
Prototyping UI interactions and game mechanics for XR projects.
Our UX methodology
For 7 years of work, we have formed a methodology for creating XR projects. We open R&D labs and train new UX specialists at the British Higher School of Art and Design, the Higher School of Economics, and more — we have already trained about 200 new UX designers.
Concept design is a document of how the project will look and feel at its maximum potential: the main tasks to be solved in technology, mechanics, design and scenario. It is used at the initial stage of the project or by startups when taking a new round — a roadmap and terms of reference are built on the basis of the design document. For the Art VR projects, we wrote a concept document on the basis of which three artistic experiences were made: Malevich, Shishkin, and Goncharova.
Big design team
There are 22 designers in the WOWlab team. More design expertise, only in teams like Apple, Oculus, Magic Leap, Hololens.
Experience in XR design
We forge years of UX/UI design expertise into a methodology. A systematic approach to design makes the result understandable and emotional.
Art direction
A separate role in our tasks — the person who controls the artistic level of the project.
RnD processes for XR
We built processes for RnD VR teams with 200 employees. We know how to test hypotheses by mechanics and encounters in short iterations to get the result.
3D UI, animation, code
The XR market doesn't have many experts in convenient, understandable UX/UI design for XR projects. Finding new XR UX/UI designers is expensive and time-consuming.
Ready contracts protecting your copyright
We work with Silicon Valley and Singapore startups. All documents are ready so the copyright in the result of our work helps you raise new rounds.
Management
Task trackers and roadmaps keep every task visible. At weekly checkpoints we agree what's taken for the week; at the end of the week — plan against fact.
Long-term support of the project
We support our UX/UI solutions and develop them together with your project.
Fifty-plus specialists, one borderless studio
We are a team of designers, developers, managers and analysts — creators, professionals and artists who share common values and common beliefs.