We are a borderless studio — designers, developers and storytellers building joyful products from anywhere

We have accumulated experience with good companies, large and small holdings, and startups from around the world — clients in medicine, finance, telecom, industry and real estate. We're always interested in something new.

The XR practice runs as WOWlab X Argument — the same team, seven years deep in spatial interfaces.

For 7 years of work, we have formed a methodology for creating XR projects. We open R&D labs and train new UX specialists at the British Higher School of Art and Design, the Higher School of Economics, and more — we have already trained about 200 new UX designers.

Concept design is a document of how the project will look and feel at its maximum potential: the main tasks to be solved in technology, mechanics, design and scenario. It is used at the initial stage of the project or by startups when taking a new round — a roadmap and terms of reference are built on the basis of the design document. For the Art VR projects, we wrote a concept document on the basis of which three artistic experiences were made: Malevich, Shishkin, and Goncharova.

• Big design team

  Us: yes

  Employee: no

  Freelancer: no

  There are 22 designers in the WOWlab team. More design expertise, only in teams like Apple, Oculus, Magic Leap, Hololens.

• Pay for work, not the office

  Us: yes

  Employee: no

  Freelancer: yes

  Our team is distributed. Clients pay for work, not office rent. The pandemic has shown the world that the ability to work does not depend on offices.

• Experience in XR design

  Us: yes

  Employee: no

  Freelancer: no

  We forge years of UX/UI design expertise into a methodology. A systematic approach to design makes the result understandable and emotional.

• Management

  Us: yes

  Employee: yes

  Freelancer: no

  Task trackers and roadmaps keep every task visible. At weekly checkpoints we agree what's taken for the week; at the end of the week — plan against fact.

• Art direction

  Us: yes

  Employee: no

  Freelancer: no

  A separate role in our tasks — the person who controls the artistic level of the project.

• RnD processes for XR

  Us: yes

  Employee: yes

  Freelancer: no

  We built processes for RnD VR teams with 200 employees. We know how to test hypotheses by mechanics and encounters in short iterations to get the result.

• Ready contracts protecting your copyright

  Us: yes

  Employee: yes

  Freelancer: no

  We work with Silicon Valley and Singapore startups. All documents are ready so the copyright in the result of our work helps you raise new rounds.

• 3D UI, animation, code

  Us: yes

  Employee: no

  Freelancer: no

  The XR market doesn't have many experts in convenient, understandable UX/UI design for XR projects. Finding new XR UX/UI designers is expensive and time-consuming.

• Long-term support of the project

  Us: yes

  Employee: yes

  Freelancer: no

  We support our UX/UI solutions and develop them together with your project.