Cifra
- 2020
- Cifra
About
Cifra is an online accounting app for entrepreneurs: a business account, invoices, documents and tax tasks in one place. We designed the app and the brand, and wrote a guidebook that shows the client's team how to use the identity.
Challenge
The client needed the app designed and a brand built around it, plus a clear guide so the team could work with both.
Approach
We designed the app around the few things an entrepreneur does every week, gave it a calm identity in navy, blue and yellow, and wrote the rules for both into one guidebook.
App
The home screen shows the business card balance and the three actions entrepreneurs use most: make a transfer, issue an invoice and get a statement. Recent payments sit below. A separate tab lists tasks with deadlines, such as paying quarterly taxes or issuing an electronic signature, with urgent ones marked.
Brand and guidebook
The identity rests on a bold Cifra wordmark set in Proxima Nova, a deep navy and bright blue palette with a warm yellow accent, and Montserrat and Rubik for text inside the app. The guidebook explains how to use all of it: the logo, its proportions and clear space, how not to use it, colours, type, and ready layouts for print ads, web banners in standard sizes, an email signature and a letterhead.
Outcome
The guide helps the client's staff understand how to work with the app and the brand.
Scope
- Mobile app
- Product design
- Brand identity
- Brand book
- Guidebook for the team
- Ad and banner templates
